MORE THAN A TRAINER. A SOURCE OF MOTIVATION.

Sergio wanted people to understand what it really takes to balance being a trainer and hybrid athlete while still showing up for the people who depend on him. His brand isn't just about workouts. It's about becoming the person in someone's corner when things get difficult.

Sin Frenos built the campaign around a 3-minute hero film telling Sergio's story, supported by six short-form videos using footage captured throughout production to build momentum around the release.

Across the campaign, the videos generated 16K+ views, 474 likes, 77 comments, and 54 reposts.

Sergio has continued building his presence through motivational content and is now a trainer at San José State University, continuing the same story the project was built around: pushing himself while helping others do the same.

Results block:
16K+ VIEWS · 474 LIKES · 77 COMMENTS · 54 REPOST